Hi. I'm Luca Picco.

As a UX designer, my biggest challenge is to be able to give shape to validated ideas, putting the thought into space and making it visible, understandable and explorable for users.

Hi. I'm Luca Picco.

As a UX designer, my biggest challenge is to be able to give shape to validated ideas, putting the thought into space and making it visible, understandable and explorable for users.

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DTD · digital ecosystem redesign

DTD ·
ecosystem redesign

A redesign of three digital experiences for the Department for Digital Transformation, built around a shared foundation.

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User Research   ·   Information Architecture   ·   Modular Design   ·   Accessibility  ·  User Research   ·   Information Architecture   ·   Modular Interfaces   ·   Accessibility  ·  User Research   ·   Information Architecture   ·   Modular Interfaces   ·   Accessibility  ·  User Research   ·   Information Architecture   ·   Modular Interfaces   ·   Accessibility  ·  User Research   ·   Information Architecture   ·   Modular Interfaces   ·   Accessibility  ·  User Research   ·   Information Architecture   ·   Modular Interfaces   ·   Accessibility  ·  User Research   ·   Information Architecture   ·   Modular Interfaces   ·   Accessibility  ·  User Research   ·   Information Architecture   ·   Modular Interfaces   ·   Accessibility  ·  User Research   ·   Information Architecture   ·   Modular Interfaces   ·   Accessibility  ·  User Research   ·   Information Architecture   ·   Modular Interfaces   ·   Accessibility  ·  User Research   ·   Information Architecture   ·   Modular Interfaces   ·   Accessibility  ·  User Research   ·   Information Architecture   ·   Modular Interfaces   ·   Accessibility  · 
Cover image of DTD project

WEP · website evolution

WEP ·
website evolution

Evolving WEP’s digital experience through new journeys, improved touchpoints and user testing.

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Information Architecture   ·   Product Design   ·   UX Optimization   ·   User Testing  ·   Information Architecture   ·   Product Design   ·   UX Optimization   ·   User Testing  ·   Information Architecture   ·   Product Design   ·   UX Optimization   ·   User Testing  ·   Information Architecture   ·   Product Design   ·   UX Optimization   ·   User Testing  ·   Information Architecture   ·   Product Design   ·   UX Optimization   ·   User Testing  ·   Information Architecture   ·   Product Design   ·   UX Optimization   ·   User Testing  ·   Information Architecture   ·   Product Design   ·   UX Optimization   ·   User Testing  ·   Information Architecture   ·   Product Design   ·   UX Optimization   ·   User Testing  ·   Information Architecture   ·   Product Design   ·   UX Optimization   ·   User Testing  ·   Information Architecture   ·   Product Design   ·   UX Optimization   ·   User Testing  ·  
Cover image of wep project

Satispay · website redesign

Satispay ·
website redesign

A website redesign focused on creating a clear, scalable and user-centered platform that evolves with the company.

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UI Kit   ·   Prototyping   ·   Information Architecture   ·   Conversion Optimization  ·   UI Kit   ·   Prototyping   ·   Information Architecture   ·   Conversion Optimization  ·   UI Kit   ·   Prototyping   ·   Information Architecture   ·   Conversion Optimization  ·   UI Kit   ·   Prototyping   ·   Information Architecture   ·   Conversion Optimization  ·   UI Kit   ·   Prototyping   ·   Information Architecture   ·   Conversion Optimization  ·   UI Kit   ·   Prototyping   ·   Information Architecture   ·   Conversion Optimization  ·   UI Kit   ·   Prototyping   ·   Information Architecture   ·   Conversion Optimization  ·   UI Kit   ·   Prototyping   ·   Information Architecture   ·   Conversion Optimization  ·   UI Kit   ·   Prototyping   ·   Information Architecture   ·   Conversion Optimization  ·   UI Kit   ·   Prototyping   ·   Information Architecture   ·   Conversion Optimization  ·   UI Kit   ·   Prototyping   ·   Information Architecture   ·   Conversion Optimization  ·  
Cover image of Satispay project

Sardegna Ricerche · UX bootcamp

Sardegna Ricerche ·
UX bootcamp

Facilitating a three-day UX workshop to help a team explore, define and validate a new digital experience.

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Co-design   ·   UX Facilitation   ·   Prototyping   ·   User Testing  ·   Co-design   ·   UX Facilitation   ·   Prototyping   ·   User Testing  ·   Co-design   ·   UX Facilitation   ·   Prototyping   ·   User Testing  ·   Co-design   ·   UX Facilitation   ·   Prototyping   ·   User Testing  ·   Co-design   ·   UX Facilitation   ·   Prototyping   ·   User Testing  ·   Co-design   ·   UX Facilitation   ·   Prototyping   ·   User Testing  ·   Co-design   ·   UX Facilitation   ·   Prototyping   ·   User Testing  ·   Co-design   ·   UX Facilitation   ·   Prototyping   ·   User Testing  ·   Co-design   ·   UX Facilitation   ·   Prototyping   ·   User Testing  ·  
Sardegna Ricerche project cover

Strada Nuova · museum experience

Strada Nuova ·
museum experience

A mobile concept developed for the Musei di Strada Nuova, exploring a more personal and accessible visitor experience.

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User Research   ·   Benchmarking   ·   Wireframing   ·   Prototyping  ·   User Research   ·   Benchmarking   ·   Wireframing   ·   Prototyping  ·   User Research   ·   Benchmarking   ·   Wireframing   ·   Prototyping  ·   User Research   ·   Benchmarking   ·   Wireframing   ·   Prototyping  ·   User Research   ·   Benchmarking   ·   Wireframing   ·   Prototyping  ·   User Research   ·   Benchmarking   ·   Wireframing   ·   Prototyping  ·   User Research   ·   Benchmarking   ·   Wireframing   ·   Prototyping  ·   User Research   ·   Benchmarking   ·   Wireframing   ·   Prototyping  ·   User Research   ·   Benchmarking   ·   Wireframing   ·   Prototyping  ·  
Strada Nuova museums project cover
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